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$8 Million Buys You One Super Bowl Ad or Steve Cohen’s Dead Shark
Having sold out the Super Bowl inventory it had reserved for the spring/summer upfront bazaar, NBCUniversal…
Novel Finish to MLB All-Star Game Arrives Too Late to Save TV Ratings
Major League Baseball’s latest brush with novelty didn’t entirely pay off in the TV ratings column, as Kyle…
MLB National TV Ratings Are on a Heater at the All-Star Break
Rob Manfred may not have a taker lined up for ESPN’s expiring media rights package, but as MLB slides into…
Media Math: 91% of Adults 18-49 Spurned TV as NBA Finals Wrapped
Nostalgia is in many ways a shoddy parlor trick, a cheap form of time travel that generally serves to…
Apple’s Pricey F1 Bid Puts Tech Titan in Pole Position for Media Rights
The first Formula 1 race since Apple’s $300 million racing movie opened put up big numbers for ESPN, but a…
Monumental-ViewLift Venture to Aid Teams With Local Media Rights
Ted Leonsis’ Monumental Sports & Entertainment and streaming platform operator ViewLift are coming together…
$16M Trump Payout Greases Skids for Paramount-Skydance Deal
On the morning after Paramount announced that it would pay $16 million to settle a lawsuit filed by President…
Savannah Bananas Take Over Fenway, Roku as TV Strategy Ripens
The Savannah Bananas first conquered TikTok, where the untraditional baseball troupe has twice as many…
Brad Pitt‘s F1 Movie Opens to $55.6M as Liberty Eyes New Rights Pact
As Formula 1 continues to have discussions about the future of its U.S. media rights, the racing property is…
TNT Sports Is Parting Ways With NBA TV
TNT Sports is walking away from NBA TV, as the Warner Bros. Discovery cable unit has elected to close out its…
Carlos Alcaraz, Swampy Heat May Boost Wimbledon TV Ratings
If America’s enthusiasm for tennis is no longer as far-flung as it was during the heady days of the 1980s…
ESPN Gains Premier Lacrosse League Equity in New Rights Deal
ESPN and the Premier Lacrosse League have re-upped their media rights deal, inking a new five-year agreement…
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Donors to Reportedly Pull Funding from Florida University Museum After Controversial Transfer
Our first look at Season 2 of Platonic, Seth Rogen’s other TV series for Apple TV+