The House settlement approved in June will transform college sports immediately. Starting in 2025-26, schools will be permitted to directly pay athletes…
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the sports business…
Polymarket could not offer trading in the U.S. on the 2024 United States presidential election. Still, the prediction market platform spent about $1 million on digital…
The House settlement approved in June will transform college sports immediately. Starting in 2025-26, schools will be permitted to directly pay athletes up to $20.5…
Varsity Brands, the powerhouse behind cheerleading giant Varsity Spirit and school sports apparel supplier BSN Sports, is rising in the eyes of analysts following its…
The WNBA’s national viewership remains strong in year two of the Caitlin Clark era, even with Clark missing extended time because of injuries and her Indiana Fever…
Having sold out the Super Bowl inventory it had reserved for the spring/summer upfront bazaar, NBCUniversal has been shopping around a selection of $8 million units…
Lloyd Howell has resigned as executive director of the NFL Players Association, according to a statement shared by the union Thursday night. The move came as Howell…
U.S. District Judge Kenneth D. Bell on Thursday denied a motion for a temporary restraining order that would have ensured the three NASCAR-chartered cars owned by 23XI…
Rap star Snoop Dogg has bought a stake in Swansea City, the Welsh soccer club revealed Thursday. Swansea plays in the Championship, the second division of English soccer…
Stephen F. Austin State University—which in May announced plans to eliminate its women’s beach volleyball, golf and bowling programs—is now attempting to fend off a…
Caitlin Clark will be everywhere this weekend as the WNBA All-Star Game comes to Indianapolis. Except on the court. Clark was previously committed to compete in…
The NFL’s licensing arm and its 32 teams, along with sports e-commerce platform Fanatics, scored a dismissal of a federal lawsuit brought by a company that insists a…
